To promote the celebration of the Nike Air Max this mobile web app allowed visitors to create a customized poster featuring their own beloved Air Max sneaker. Visitors were asked to take a photo while holding their sneaker. Then using the app their shoe would be extracted from the photo. Then the poster could be customized by selecting background images and textures unique to their location.

Using advanced web technology, this app provided a simple tool to manipulate and process images to create a interesting experience without the need to download a traditional mobile app. To ensure privacy, all the image manipulation is handled in the browser and no user data ever leaves the device. When the poster was complete, it was then saved to the device's photo library where the user could then decide which social media outlets they wanted to post to.