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Call of Duty 141 AR Cards

VIPs of the Call Of Duty Modern Warfare universe were given personalized metal cards that unlocked early access to new features in the game. When VIPs used the cards with a dedicated AR lens new characters, missions, and levels would be revealed in a 3D mission briefing

Social Response

The activation received a lot of buzz.

And here are some posts.


This is a block about testing stranger things


The main application was built in Unreal Engine since it would provide a solid foundation for stunning visual effects. A combination of video and real-time rendering was used to show compelling content on the displays for guests. The application leveraged Google Media Pipe to track the movements of each guest and provide a score for accuracy. The scores were used to dynamically control DMX lighting and sound effects giving the guest a sense of how well they were doing.